Development Of Wenzhou CourierPost

Zhejiang Courier Service Corporation Wenzhou Branch operated independently on June 29,2010 from Postal System. At present the corporation is laden with responsibility of reform and development and meeting new challenges. There are no special researches on how to plan for specialized EMS transportation network, establishing modern enterprise system, and arranging the production and management links.This paper is on the basis of author's many years'management experience in Wenzhou Courier Service Corporation, and combining relevant ideas and theories of management and marketing. Describing the operating conditions with fierce market competition, and specifying the mainly problem are:Networks tend to universal service and lack of competitive; marketing structural imbalance, and operating way lacking of flexibility; internal management is extensive, have distance with standardization and systemization of private enterprise. Carrying out the plan how to solve above problem:first, Building the EMS Fast network between regions and delivery on time and accuracy; second, building a solid foundation of marketing development; third, making relevant strategies and quickening the pace of controlling EMS market; forth, strengthening human resources and quality control management, then to achieve the goal of fine management. This article puts 4P Marketing Strategy, SWOT Analysis Model and combining the background of Wenzhou Courier Service Corporation to carry out the detailed strategy for the reform measures and the way forward in the future. And also aims to introduce adjust management model, organizational infrastructure and operation network for Post EMS industry.