The Management Research On Chain Operation Of Salt Industry Store

Salt industry, naturally monopolizing the market for a long time, has played a certain particularity role in our country, which leads to some long problems, such as the lack of market competitiveness, the high operating costs, overstaffing, and weak social service concept. In recent years, with the advancement of marketization, salt industry has achieved rapid development. A large number of private companies began flooding into the market, but this kind of "big government, small society" business model still lacks of market competitiveness, that is unable to meet the requirements of marketization, therefore, urgently needs to adjust the thought of development, and make effective reform measures.Taking Zhejiang Blue Starfish Salt Product Store as example, the paper discusses business analysis of the salt industry store form the perspective of chain operation, and solves the problem on how to survive and develop between relevant companies. Based on system combing concept of chain operation, the type of chain operation, retail situations and relevant theories of chain operation, the paper expounds salt industry’s chain operation of macro environment, management status quo, development trend and competition situation. In Zhejiang Blue Starfish Salt Product Store as a case, the paper expounds Zhejiang Blue Starfish Salt Product Store management status quo and the main problems, such as the simple product structure, low personnel quality, after-sales service lagging, and simple customer structure.The paper analyzes from management orientation, product structure, and store m anagement, and puts forward improvement suggestions on Blue Starfish company’s ch ain operation. It is hoped that the research can not only have a certain reference value for the long-term development of Zhejiang Blue Starfish Salt Product Store, but also has a certain guiding significance for other enterprise in salt industry.