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The Research On Business Tourism Destination System In SIP

Posted on:2011-06-29Degree:MasterType:Thesis
Country:ChinaCandidate:C Y PengFull Text:PDF
GTID:2189330332970652Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
As an important sector of the tourism, business tourism has become the new trend of world's tourism development since 1980's, and maintained a higher development speed than the entire tourism industry. Along with the world economics integration, the globalized advancement's aggravating, economic activities and technical collaboration between regions has increasing integration with the business tourism. They provide the opportunity and environment for the business tourism development.Business tourism have stable market, expends is high-end and comprehensive, have obvious multiplier effects on the regional economic. It can enhance economic exchanges and cooperation between regions effectively, and promote regional tourism and related industries development, it has become an important force to promote regional economic development. How to develop business tourism and to create a personalized business tourism destination, has become the subject of a number of cities need to be studied.Based on the system theory, this dissertation take the specific characteristics of business tourism, the business tourist's demand as the starting point, analysis the elements, structure, functions and features of the business tourism destination system. And takes SIP as the case place, has conducted the research to this business tourism destination system's present situation. Combined with the business tourist's questionnaire survey and the analysis, this dissertation has provided the suggestion to the destination system's structure optimization and the sustainable development. This thesis consists of five parts as follows:The first part is an introduction. It mainly discusses the research background, research significance, research content, research methods and framework.The second part is relevant research summary and relevant theory of business tourism. Firstly makes summaries on the research of business tourism concept, domestic and international business tourism and tourism destination systematic study, then introduces the relevant theories, finally carries on analysis and evaluation, proposes breakthrough point of this research.The third part is the basic research on business tourism destination system. It mainly analyses the features of business tourism and destination, the elements, structure and function of business tourism destination system. Business tourism destination has a high level of economic development; the convenience transport facilities, a wide range of external links; With a sound basis for business travel and reception facilities, especially the high-end business hotels, convention facilities and recreational facilities; third service industry have comprehensive service capability. The destination system is composed of five parts: attractive, demand, supply, intermediary, support, they are interrelated and interact to form a certain system structure. It is able to provide a package of services to meet the needs of business travel, The business tourism destination system have the characteristics of integrity, relevance, dynamic, optimization and so on.The forth part is the empirical research on the business tourism destination system in SIP. Through field surveys, this dissertation carries on the present situation analysis to the essential factors of SIP business tourism destination; In addition, through the questionnaire survey, carries on the quantitative analysis to the business tourist's demand and the experience quality using EXCEL and the SPSS software. Based on the market demand, it has proposed for the development of system optimization in order to improve the destination system structure and the function. The optimization of system elements: Using the advantage of attraction essential factor, strengthens the business tourism market' development, rich the type business tourism products; Improving the construction of business tourism foundation servicing facility, such as transportation, accommodation, catering, leisure and entertainment facilities; strengthen the construction of specialized facilities of business tourism; promotes business travel management company and conference affair corporate growth; Establish the business tourism agency, profession association and business tourism information system; strengthen the government's leading role, provides various supports for the business; Strengthening of personnel training for business tourism services; improve comprehensive service capacity, enhance the soft power of business tourism destination. The optimization of system structure: Promoting business tourism department's strategic alliance and the network development. It has provided the strategic basis for the business tourism destination's management and operation.The fifth part is conclusion and discussion part. This study summarized the results and enlightenment for the business tourism destination development, analyzed the limitation of this research, and pointed out the question which will be need further research...
Keywords/Search Tags:Business tourism, the destination system, SIP, IPA analyses method
PDF Full Text Request
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