Target Market Of China Ocean Shipping Agency Tianjin

Shipping agency industry, the degree of market competition as much as any of the enterprise marketing pay more attention to clothing and food sales business, but sales of the key to the survival of the enterprise-marketing concepts (Marketing Concept) has rarely been cited Shipping Agency Company the enterprise business process, the lack of marketing ideas makes the concept of shipping agency business managers to stop at sales (Selling concept) stage, so that enterprises often trapped in a lose-lose price war. China Ocean Shipping Agency Tianjin, if not advanced marketing concepts, holistic, comprehensive combination of marketing strategy, certainly not in such a fierce market environment, survival, profitability and development.Of China Ocean Shipping Agency Tianjin, the choice of target markets, refers to the company after the ship on behalf of a number of market segments, "sub-market" in the use of the Marketing Activities of the "arrow" and target the market direction "and" the preferred course. Through market segmentation, could help to define the target market; by the application of marketing strategy will help meet the needs of target markets; through the choice of target market so that enterprises have the appropriate product and services to meet the needs of one or several sub-markets.This paper outlines the concept of marketing environment, marketing environment, shipping agency, features, marketing, shipping on behalf of the business environment and an overview of the relationship marketing; and external environment of China Ocean Shipping Agency Tianjin, and marketing based on the description of the internal environment. According to the STP marketing strategy, through Tianjin Port Throughput Prediction, STP strategy in accordance with the steps the first takeaway in Tianjin to predict market demand, followed by reminders of China Ocean Shipping Agency Tianjin, the market has broken down, and finally the target market of choice. China Ocean Shipping Agency Tianjin, given the target market implementation strategy.