Research On The Innovation Of Enterprise Culture Which Oriented By Consumer Value

With the globalization of economy and technology's development, the characteristics of consumer in the market has changed dramatically, its demand presents the complexity, diversity and experiential feature, and the product centric enterprise era in past time has ended,a new customer era begins. If one enterprise wants to get survive and development in the market,it must change the system of value creation which was enterprise centric in past ,and establish the consumers and their experience-centered business philosophy. Especially, the 2008 global financial crisis caused tremendous impact on each country's economy, the pressure to seek a well development in enterprise internal and external market appreciates the consumer value, calls for enterprise to make some innovation on realizing consumer value. This article is just in this context, according to the humanistic management enterprise culture's increasing important role in enterprise's development, and advances that the enterprise culture innovation should oriented by the consumer value, then by this innovation which follows the enterprise strategy and the market orientation to enhance its cultural creativity constantly, to improve the enterprise's image and status in the mind of consumers, to consolidate and strengthen its market foundation, to promote the enterprise's continuous and steady development.On the process of research on the enterprise culture innovation which oriented by consumer value, based on consulting a large number of relevant literature, this article adopts the qualitative analysis and the hierarchical analysis method. first to comb the relevant content of consumer value and enterprise culture innovation, then based on the overall and accurate grasp of their content, I redefine the connotation of consumer value and enterprise culture innovation; According to the internal link between the consumer value and enterprise culture innovation, and the influence channel which the consumer value impacts on enterprise culture innovation, establish an enterprise culture innovation mechanism which oriented by consumer value to find a new breakthrough and thought for enterprise culture innovation. In the end, According to the level of enterprise culture, combined with the characteristics and driving factors of consumer value, advances the basic ideas ,suggestions and some problems needing attention of the enterprise culture innovation.Enterprise innovates their culture under the consumer value-oriented, furthermore, it is an innovation and adjustment which under the strategic thinking of consumer oriented. Enterprise culture innovation under the consumer value not only should attention the philosophy and thinking's updating, but also pay attention to build the implementation mechanisms of cultural innovation, to guarantee the enterprise culture innovation's achievement landing smoothly. At the same time, enterprise culture innovation under the consumer value must be combine with the product innovation, technological innovation, system innovation and other aspects of management innovation organically, to perfect the system of enterprise innovation continuous.