Product Of Geographical Indication Development And Its Characteristics Propagated Industry Research Of Guangxi

Product of geographical indication?development and its characteristic cultivation are the research areas about human geography, economic geography, regional economics and resource economics. However,there are less relevant research results. The research on the problem of product development and its characteristics'cultivation, is for the purpose of establishing the evaluation indicator system of its potential, evaluating it resource, promoting products'rational development and searching the developing way of characteristic industry. So that, it can provide reference for relavate department, integrate resources, optimize the development, realize the product of geographical indication? economic value and social value, and promote local development.Guangxi provence is located in the subtropical monsoon climate zone, which has so many famous, priority, soil and special product resources. At the end of 2007, 26 kinds of products approved to be the product of geographical indication by Administration of Quality Supervision, Inspection and Quarantine. Overall, it is prospected that the development of Guangxi's geographical indication product. The market initially formed. Special industry is developing rapidly and establishing a number of leading enterprises that creat its brand. There are so many problems in the process of development and industrial development, for example, there is a huge difference in the degree of product development, policy implementation and brand building are difficult, lack of industry planning, corporate finance issues are narrow channels, and so on.Undering the characteristics and value system of product of geographical indication, build types of constitute a product of geographical indication development potential evaluation index system, inclucing the economic benefits, social benefits, ecological benefits, the development environment and consumer recognition. Useing Delphi France and AHP to comprehensive evaluate the product of geographical indication potential development and divided them into priority development, focusing on the development and closely follow the product categories. Select pomelo of Rong county and mango for Yangtian county as a typical case to analys, then give some conclusions. First, we should pay attention to resource surveys and formulate development directory. Second, support the product of geographical indication in the financial and taxation policies. Third, establish advanced government marketing concepts. Forth, create brand and increase awareness of product of geographical indication. The government should play a leading role and the main business in geographical indication's characteristic cultivation, taking the road of industrial development, products of geographical indication in foster characteristic industries, focusing on developing leading enterprises and promote the formation of corporate brand. At the same time, the government should inputs more investments in technology to improve the science and technology in the characteristics industry.