Research On EU Geographical Indications Product Management

With the integration of the globe economy and the intensification ofinternational trade have become increasingly frequent, the function of geographicalindication products management in the economic development in a country becomemore prominent. Geographical indication is the coordinated point of human wisdomand civilization heritage, is an important way of building agricultural products brand,has an important influence on the development of rural economy and enhance marketcompetitiveness. Some countries management started earlier in European Union togeographical indication products, such as France, Britain and Italy have been morethan100years of history, has accumulated more experience in this aspect.Geographical indication products management of our country is still in the primarydevelopment stage, has not yet formed a relatively complete management system andeffective operation mechanism, geographical indication product has not played its dueeffect, therefore, in order to further accelerate China’s geographical indicationsproduct management development process, give full play economic effect and brandeffect of geographical indication products, it is very necessary to study and learn fromthe practices of EU.In this paper, the method of comparative analysis are used, taking the relatedtheory of geographical indications product management as the foundation, do a morecomprehensive and in-depth analysis and research to EU geographical indicationproduct management. The thesis consists of nine chapters, the first chapter isintroduction of geographical indication products, mainly expounds the backgroundand significance of geographical indication products, sort and summarize the relateddomestic and foreign research literature about geographical indication productmanagement, introduces the basic framework of thesis writing, the main content andinnovation and deficiency. The second chapter is the general analysis of thegeographical indications product management, which defines the related concept ofgeographical indication products, discusses the intellectual property rights and characteristics of geographical indication product, the significance and the role ofprotecting geographical indications products and the basic content of the management.The third chapter is the related theory of geographical indication management product,including intellectual property rights theory, regional brands and industrial clustertheory and club goods lemon market theory. The core part of the thesis is the fourthchapter to the ninth chapter, firstly the paper discusses and analyses the formation anddevelopment of EU geographical indication status, legal security system of EUgeographical indication product management, management mode of industry chainof EU geographical indication products and the supervision system, EU marketmarketing strategy, and then comprehensive analysis to its management effectiveness,summed up the successful experience and the existing shortcomings, and on this basis,according to the Chinese geographical indication products management presentsituation and the existing problems, put forward ideas and suggestions to improveChina’s geographical indications products management. This paper think: from thenational level, the government should further strengthen publicity efforts, andconstantly improve the relevant laws and regulations; the competent departmentsshould further improve the management system, strengthen coordination andcooperation between each other, effectively solve the appeared overlap and conflictmanagement system; in the aspect of quality management and supervision, we shouldestablish unified quality standards, regulate the whole industry chain; finally, weshould pay attention to development and construction of intermediary organizationsand industry associations and other institutions, fully exert their special function androle in the management of geographical indication products...