Hunan Agricultural Product Geographical Indications Protection Present Situation And Countermeasure Research

With the development of world economy, the increasingly close economic ties between countries in the world, the market competition is becoming increasingly fierce, in order to improve the competitiveness of agricultural products in the world market, countries around the world have strengthened the protection of geographical indications of agricultural products in the country, and China is no exception. With the urgent requirement of the deepening of reform and opening up and China’s accession to the WTO, at the same time in order to improve the quality of agricultural products in China to integrate into the world economy and began the protection of geographical indications of agricultural products in the last century ninety’s, but compared to developed countries such as America and Europe for more than a century, the system of protection of geographical indications of agricultural products in terms of development, China is still in the initial stage of the protection of geographical indications of agricultural products, all aspects of the system are not perfect, especially there is a big problem of legislative protection, institutional settings and protection consciousness etc..Hunan Province as a major agricultural province in our country, the "land of fish and rice" reputation, has a large number of local characteristics of the famous agricultural products, for the protection of geographical indications of agricultural products in Hunan province has laid a solid foundation. However, due to late start of geographical indications protection of agricultural products in Hunan Province, thought not enough attention, coupled with the national level legislation, organization setting and other aspects of the problems and conflicts, had a negative impact on the protection of geographical indications of agricultural products in Hunan province. This paper aims to explore the protection of geographical indications of agricultural products in Hunan province which exist in the current protection system of our country, and aiming at these problems, put forward the corresponding countermeasures to strengthen the geographical indications of agricultural products in Hunan Province, which is the foothold of this article. The author will study method, concept analysis method, through the analysis of literature, starting from the concept of geographical indications, characteristics, analysis of Agricultural Geographical Indications Protection Modes and significance. The use of comparative analysis method, quantitative method, case study method and other research methods, through the investigation and analysis of the registration of protection of geographical indications of agricultural products in Hunan Province, and to the protection of geographical indications of agricultural products as an example, analysis of lotus lotus, registration for the protection of agricultural products and the existing problems, geographical indications the child is father of the man, analysis of Hunan province in the protection of geographical indications of agricultural products in the process of the problem. Through the analysis of these problems, put forward from the investigation: high-quality agricultural products in Hunan Province, and actively carry out the registration of geographical indications of agricultural products of geographical indications of agricultural products; pay attention to the use of registration; three Department permission combing geographical indications of agricultural products in Hunan province protection, strengthen efforts to support; improve the protection consciousness of geography indications of agricultural products; functional departments to strengthen supervision of law enforcement, the implementation of brand strategy of agricultural products of geographical indications protection; international protection and so on several aspects to actively explore the registration of geographical indications of agricultural products to strengthen the geographical indications of agricultural products in Hunan Province, the process of agricultural modernization in Hunan Province, the development of rural economy, have an important significance to increase farmers’ income.