Research On Intellectual Property Rights Strategy Of The MNC In China

The intellectual property rights are used to protect market and invade other markets by the developed country and their Multinational Corporation. They are important weapons to compete in the international market.The intellectual property rights strategy is the important component in Multinational corporation development strategy, and even is at the absolute core position. It not only impacts the development of China's economy and trade, but also has important guiding significance to our country Enterprise internationalization. Developed country such as US and Japan think highly of the formulation and implementation of the intellectual property rights, and take the intellectual property rights strategy as their national policy on the agenda, which has gained very good effect. Through the developed country intellectual property rights strategy used in our country, we may get the experience and continually complete our country's intellectual property rights strategy to enhance the competitive power of our country's Enterprise. To a developed country, an enterprise's assets structure may reflect this enterprise's market vigor and its internal competitive power directly. The proportion which take the intellectual property rights as the core intangible asset, occupies in the entire enterprise assets is bigger reflected that this enterprise's market vigor and the competitive power are stronger, otherwise, this enterprise's vigor and the competitive power in the market is weaker. Obviously, the intellectual property rights strategy not only can strengthen the company competitive power, but also can attack the competitor and gain maximum enterprise's commercial profit.Under the background of economic globalization, the Multinational Corporation emerges our country's domestic market in large numbers, which not only affects our country Enterprise's survival development, but also impacts the stability of our country market. However, Many Enterprises of our country neglect the protection and the utilization of the intellectual property rights strategy. They lack of attention to the intellectual property rights' management, and are not good at utilizing the intellectual property rights. Facing the implementation of the Multinational Corporation's intellectual property rights strategy, they did not know what they should do. Under this situation, our country needs to strengthen the research of the intellectual property rights strategy to enhance international competitiveness of our enterprises and improve the stability of our country market.This article divides into five chapters in all. The first chapter the introductory remarks, mainly introduced the background and the significance of the research on multinational corporation intellectual property rights strategy, and the current situation of research on the intellectual property rights strategy both domestic and foreign country. Finally, elaborated the research structure, the method and the innovative points of this article. Then it pointed out the insufficiency of this article.The second chapter outlines the intellectual property rights strategy of the multinational corporation. From the basic concept of transnational corporation's intellectual property rights strategy, it introduces the chief form of the multinational corporation intellectual property rights strategy and then explains the status and the function of the enterprise intellectual property rights strategy in the development of multinational corporation strategy.The third chapter analyzes the implementation of the multinational corporation intellectual property rights strategy in China. Mainly introduces present situation of the implementation of multinational corporation in China, and summarizes the intellectual property rights strategy characteristics and the development trend of the developed country's multinational corporation in China through analyzing US and Japan two developed country's intellectual property rights strategy utilization.The fourth chapter elaborates the influence of multinational corporation intellectual property rights strategy in China, based on the third chapter which introduces the implementation situation of the multinational corporation in China. Then we analyze the disadvantageous and the advantageous influence on our country as a result of the implement of the multinational corporation intellectual property rights strategy. We obtain the enlightenment which has the vital significance to the internationalization of our enterprise.The fifth chapter is mainly about the countermeasures and the suggestions to the multinational corporation in China. According to the front chapter's analysis of the multinational corporation in China intellectual property rights strategy and the influence to our country, it mainly pointed out the insufficiency of our country from the adverse effect which exists in the intellectual property rights aspect, and the proposes the corresponding countermeasures from macroscopic and the microscopic two aspects.The innovative points lie in summarizing each aspect of the intellectual property rights based on the predecessor's research, and concluded the overall characteristic of the multinational corporation. Then I discovered the insufficiency of our country which exists in the intellectual property rights strategy, and found out the solution to it. Through the analysis of the model case to summarize the success implement of Multinational Corporation intellectual property rights strategy in China and obtain the effective experience to our country.