Multinational Intellectual Property Management Strategy And Its Revelation

In recent years,developed countries are the intellectual property elevated to the country's economic revitalization of a strategic and intellectual property rules as a solution to the international economy and an important means of trade disputes,have introduced their own intellectual property management strategies aimed at promoting intellectual property rights to domestic economic development, the quest for global competitiveness advantages to maintain its monopoly position,and some multinational companies are making use of intellectual property for new technical trade barriers. In this paper,the strategy for multinational companies in intellectual property management were compared and carefully study.Chapter II,article from the strategic management of intellectual property knowledge of multinational corporations and transnational business of the role of multinational corporations operating management objectives and strategies of multinational corporations,as well as the impact of the significance of sustainable development on the three aspects of intellectual property management strategy significance of the development of multinational enterprises.First to the competitiveness of enterprises and patent value as a standard, and use SWOT analysis matrix Boston,found multinational enterprises which are in strong competition,patents owned by the high value of regional,multinational companies to use network strategy and to take the initiative to patent filed patent litigation strategy at the core of offensive patent strategy;their intellectual property management strategy built on a strong dominant position in the competitiveness of enterprises and leading technology,the two major Chinese enterprises suppressed weapons were franchised network strategies and initiatives sued strategy.Then research more than 10 multinational corporations in Europe and America, Europe and the United States multinational corporations on intellectual property management strategy for Case Analysis. The last part of an article on the current situation of China's intellectual property management and in the field in China in a backward done a focus on the reasons for the analysis and summary of this intellectual property management strategy multinational enterprises in China of intellectual property management system established by the relevant lesson on the government and enterprises should be in the process of the relevant Hui related to the role of policy proposals.