Research On The Evaluation Index Of Hotel Core Competence

Since 1990, brought forward by Prahalad and Hamel in "Harvard business reviews", the concept of core competition has been developed for many years. Step by step, now it has formed a theory system and has become a strategy management tool usually used by many enterprises. But, formed by a long range of organization accumulation, the core competence is very hard to evaluate by an evaluation index. So far, the construction of the evaluation index on core competence still demands a prompt solution.As well as china's entering WTO, the whole world economic integration tendency is more obvious. The Hotel industry of Europe and America are entering the Chinese hotel market with the advantage of capital, technical, the management, the market, the network. Through the development of more than 20 years, the Chinese hotel group rapidly expanded, and has grown from nothing, from few to many, from infancy to maturity and from weakly to strong. But compares with the world famous hotel group, our country hotel group's competitive ability still paused in a lower level.Based on the research of hotel core competence, this paper attempts to bring forward a management tool to all the hotels among the fierce market situation----otel core competence evaluation index. Hotel core competition evaluation index is not only able to help a hotel to work out the enterprise strategy, but also help it to achieve sustainable development.This paper firstly describes the building-up method, step, and process. According to the hotel core competence theory,4 first-class index,12 second-class index and 51 third-calss index were chosen. A four-star hotel of Changsha city was chosen as an example to check the scientificalness and operatability. This paper firstly evaluated the core competence of the hotel by using the hotel core competence evaluation index and checks the scientificalness and operatability. Based on the check, the hotel core competence evaluation index has been corresponding adjusted.This paper also gives a research on how to use a process of fuzzy evaluation to evaluate the hotel core competence based on the hotel core competence evaluation index. Hotel core competence no only help the hotel work out best enterprise strategy but also give a reference to hotel managers.