The Development Strategy Research On PING An Property Insurance (Group) Company Of China, Ltd

With the further opening of China insurance market, China insurance opportunities and challenges. The market competition becomes increasingly fierce, the traditional development mode of the insurance industry by the severe challenges, how to adapt to the fierce market competition, the domestic insurance maintain continuous, stable and healthy development of the insurance industry, is the present domestic development priority. In the global encountered 2007-2009, after the financial crisis hit many financial entities went bankrupt. As a fast growing financial enterprise, China PING AN property insurance Co., LTD. Which should storm re-examine their investment strategy and business, At the same time, in the new environment, and constantly improve and correction of malapropos enterprise management mode, looking for the best strategy for enterprise development has become the task.Based on the study of strategic management and enterprise management theory, through the development of safe insurance, combining the macroeconomic environment and industry competition environment, in PING AN(China PING AN insurance Co., LTD), by means of SWOT analysis, functional analysis from the enterprise management business internal strengths, weaknesses, opportunities and threats, and through the analysis of various circumstances matrix corresponding measures. Strategies in chapter, first from the perspective of value chain, the main business of the claims, as the design process to implement the important strategic measures from the view of cost, then the value concept of peace; Then the company from diversification strategy and differentiation of layer of two aspects of strategic business layer, To implement the strategy of internal peace support from various perspectives, including technical resources, this ability, innovation ability and marketing ability, cost accounting, enterprise culture support ability; etc. Strategic planning, control control on the establishment and evaluation system of control. Based on SWOT, competitors five competitive forces model, the enterprise product the value chain analysis module and related products, research and analysis tools of its peace development strategy.By studying the conclusion indicates that:in the current economic globalization process, the insurance companies need to improve their standard aspects of business operations, to improve product quality and service quality, to develop innovation ability, enhance their core competitiveness in order to make business in the market and industry diversity, internationalization and differentiation has strategic competitiveness.