Research On Competitive Strategy Of Ping An Insurance Group Dalian Branch Company

With the rapid development of social economy and the increasing awareness of insurance, the insurance industry has made great progress, but the market competition is becoming fiercer. Under the influence of the slowdown in the economy and the new slow-moving and fee reform of multiple factors, the environment of insurance market is becoming more and more complex and changeable. In such a fierce market environment, how to continuously enhance the market competitiveness, and then expand the market share, has become the common problem faced by all insurance companies.Ping An Insurance Company Dalian Branch established in 1991 is Ping An of China on the establishment of a subsidiary, and according to the "China is restful" brand resources, become the Dalian area market share of the property and casualty insurance business. But in recent years by the policy environment, economic environment, social cultural environment, technical environment changes, the market in Dalian has been foreign insurance companies and small and medium-sized insurance company's extrusion, the environment of market competition is becoming more and more intense. For the first, has become a serious problem to be solved in the Ping An Insurance Company Dalian Branch, which requires Dalian Ping 'an according to changes in the internal and external environment, to find a suitable strategy for the development of enterprises, in order to continue to strengthen market competitiveness, so as to strive for greater market share.Based on this, this paper to Ping An Insurance Company Dalian Branch as the research object, according to the theory of strategic management, using pest. Porter's five forces model and SWOT analysis to conduct a detailed study on the whole situation and company of the macro economic situation, industry strengths, weaknesses, facing the opportunities and threats, determine the company's development strategy, and to develop strategic plans and measures.This research will promote the Ping An Insurance Co., Ltd. Dalian branch in the fierce competitive environment the needs of enterprise development, so as to formulate strategy for enterprise development, both at home and abroad in the development of the insurance company for the same period of development to a certain guidance and reference function.