Study On The The Exploitation Of The Rural Folklore Tourism Resources In Zhangzhou

Rural folklore custom tourism is a new trend with huge Potential in tourism industry. Rural folklore custom tourism resource is an important and active part in rural tourism resources. The exploitation of rural folklore custom tourism resource is the most important content of the exploitation of rural folklore custom tourism and is the key to the success of rural folklore custom tourism. The rural folklore custom tourism resources of Zhangzhou city are rich. It has natural advantages to carry out rural folklore custom tourism. However, the exploitation of the rural folklore custom tourism resources in Zhangzhou is still in Primary stage, a great deal of problems still exists in the exploitation and utilization of resources. It is an important and imperative subject to research how to exploit and utilize the tourism resources adequately to accelerate the development regional economy.On the theory basis of tourism resources and exploitation, tourism economics, travel marketing, folklore custom tourism, tourism culture, etc. This dissertation takes the exploitation of rural folklore custom tourism resources in Zhangzhou as an study, adopts the method of the theory combining with the practice. Around the theme of exploitation of rural folklore tourism resources in Zhangzhou, analyzes the natural and social environment, the value of exploitation, the current conditions and existent problems.Then, designs its products and puts forward the principles of exploitation and proposition. The paper offers basis to its practice.The paper is divided into six parts:The first part introduces backgrounds, significance and methods of the research, as well as framework of this paper. And it also summarizes researches on rural folklore custom tourism at home and abroad.The second part is the theoretical study of the rural folklore custom tourism exploitation. Based on analysing the definition related to rural folklore custom tourism, the paper analyses the definition, feature and type of rural folklore custom tourism resource, so lays the theoretical foundation of its exploitation research.The third part is the study on the natural geographic and social economic conditions. This is the prerequisite for the exploitation of rural folklore custom tourism in Zhangzhou. It briefly studies the natural geographic, social economic development, historical and cultural environment in Zhangzhou city and get ready for the following regional background analysis.The fourth part analyses the value of exploitation of rural folklore custom tourism resources in Zhangzhou. First, this paper systematically classifies the rural folklore tourism resources and mainly introduces the typical rural folklore custom tourism resources, then analyzes the feasibility of exploitation from two aspects:one is characteristics of resources, and another is market demand.The fifth part analyses the present situation in exploration of Zhangzhou rural folklore custom tourism resources. Based on summary, it points out the problems that exist.The sixth part is the exploitation design and development strategy of the rural folklore tourism in Zhangzhou city. This is the center link of a rural folklore development. First, proposed the exploring model. Then, by analyzing its resource and summarizing the main characteristics of its culture, it designs the classic rural folklore custom tourism of Zhangzhou, characteristic of regional culture——classic rural folklore custom tourism. At last, it puts forward some measures and proposals to heighten the competition of rural folklore custom tourism of Zhangzhou.