Experience Exhibition In Design Of Trade Show Exhibition

The definition of Experience Exhibition is to exhibit products through the viewers'experience. With recent prosperous of economics and development of high-tech in exhibiting, Experience Exhibition has been well received and applied in commercial conventions. This paper compares the definitions of two words, exhibition and experience; it then interprets the concept of Experience Exhibition, analyses its three layers: products experience, concept experience and value experience; finally, it proposes a number of methods and approaches of Experience Exhibition, which include proposal planning, interacting experience design and new experiments, and so on. Experience Exhibition breaks the traditional exhibition design model, whose essence is the exhibit itself; whereas Experience Exhibition's core value is to let the viewers to experience the products exhibited. For exhibition designers, it is inevitable that they should switch their mind sets, and use new concepts, approaches and procedures to design the future exhibitions.