Study Of Service Quality Optimization Of Exhibition Professional Audience From The Angle Of Experience

With the rapid development of world service industry, especially the rapid rise ofwestern countries, service quality has attracted wide attention of service enterprisesand experts. So how to effectively improve the level of service quality has become animportant topic in the service sector. As an emerging sunrise industry, Exhibitionindustry is developing rapidly, but many problems existing in the development areexposed gradually. The Theory of service quality can provide a good guidance for thedevelopment of exhibition industry.However, convention and exhibition industry itself has certain complexity, and ithas unique characteristics which is different from general service. It has severalservice targets, including the exhibitors, professional audience, conference andexhibition service providers, etc. In recent years, scholars’ research of convention andexhibition is more focused on exhibitors, because the exhibitors is the main source ofexhibition economy income. But as exhibitors’ directly customer group, the effect ofthe professional audience should not be ignored. So in this paper, the service qualityof the professional audience is chosen as the research object.Experience theory has got some practical application in every field, and theeffect is relatively significant. The penetration of experience theory in every industryis also the general trend of the world. Under the guidance of this theory, theoptimization of service quality is bound to be different from general conditions ofservice quality improvement, and it more conforms to the trend of times.On the basis of combing relevant knowledge customer experience, servicequality and customer satisfaction, etc. This article analyses the influence factors of theprofessional audience experience from the perspective of customer experience. Thenit studies how to optimize service quality to increase the professional audience’experience value, so as to improve the core competitiveness of the exhibition itself. Atthe same time, this paper takes the eighth China Qingdao international tire and rubber technology exhibition for example, and does empirical research on experienceinfluencing factors of the exhibition professional audiences. The specific method isdesigning the questionnaire according to the theory of experience theory and servicequality theory, using SPSS16.0software to analyze survey data, and using the IPAanalysis to analyze the present condition of the service quality of All aspects of theexhibition, in order to find out problems and provide some advice and help ondevelopment of the exhibition. it Helps exhibition enterprises or the organizers toimprove the service quality of professional audience from the Angle of exhibitionexperience, in turn, improves the professional audience’s satisfaction, thus effectivelystimulates professional audiences’ enthusiasm of continue participation. Andprofessional audience’ satisfaction will promote the decision of exhibitors, after such achain reaction it can lead to the growth and development of the exhibition’s economicinterests.