Research On The Situation And Method Of Agricultural Extension Information Service System In Liaoning

With the rapid advance in industrialization of agriculture in Liaoning Province, agricultural information extension services have gradually become an important way to improve agricultural competitiveness, acting as a "strategic" support role. However,the development of Liaoning agricultural extension information service system is not perfect. It has some problems, for example, not all the area is covered by communication facilities, the information resources are not centralized, the management institution is not very useful, the government doesn't play a good leading role.these problems will be the bottleneck that restricts the development of industrialized agriculture in Liaoning and limits peasant income if they are not be resolved. So the governments at all levels and the agricultural extension organization and its staff should pay close attention to the research about the study of relevant countermeasure.The article, based on analyzing the development of agriculture extension information service system home and abroad, investigating the present condition of agricultural extension information service system in Liaoning, using the research approach of investigation and statistics, theoretical and empirical analysis, using the theory of Economics Management and Agricultural popularization. The research has been carried out into the resource and the main part and the object and the environment of information service, which are the factors of agricultural extension information service system. The results are as follows:First, First, we must efficiently develop the agricultural information resources. In order to ensure the authenticity, accuracy, timeliness of the source of information, agriculture-related management departments need to break the monopoly and segmentation about information. The functions and workflows of relevant departments should be encouraged to restructured. The power and interests of theirs should be encouraged to adjust. We must make full use of modern information processing technology, database technology, multimedia technology on the original information effective collation and processing of information resources to change the situation of discretization and primitivation on information resource. meanwhile,we must expand and develop the various types of integrated agriculture database..Second, we can build distribution system which can transmit and extend in multiteminal. Rationalize the agricultural extension information services management mechanism. Agriculture technology extension station in township will be managed directly by county agricultural sector management. Build a cross-town center to promote regional industrial. Improve the quality of personnel in extension services organization, Promote the implementation of participatory models. Form main parts participating and improving simultaneously. Select office workers with professional knowledge as residency guider, which can compensate the lack of full-time marketing team.Third, we can carry out it in both services and education to improve the ability of using information for the farmert. We should perform menu style and special information service. Electric wave reaching household, hot-line service, short information of cell phone, getting on the Internet by telephone, We may achieve meeting with information giving and needing. optimizing all training resources,excuting pollution-free agriculture qualifications training for the farmers, improve farmer's ability using information.Fourth, strengthen guiding and making overall force to construct relating and working together atmosphere. A role of the government guidance, coordination, regulatory acts well. Make objective and planning. Give some perfential policy. Increase financial devotion. Guide and coordinate the development of the whole system. Build perfect mechanism of operating, investing and encouraging. Establish and implement the policy and regulation of open, exchange and fair competition. Optimize service environment. The achievements of relevant government department shuld be supervised by the farmer Accept supervise voluntary from farmer and others. Media should play a role of helping agriculture, rural areas and farmers, create new publicizing ways and continents, develop potential, and improve the quantity and quality of agriculture information service. Carry on the module of combined with TV, computer and telephone. Pay attention to the change of forms and continents. Set up long-acting rule Improve the effective of the agricultural extension information service system in various kinds of content and lively forms.