Yancheng The Agriculture Information Service Research Present Situation And Problems

Agricultural Informationization has become the symbol of modern agriculture and the key,, with the service function of agricultural information technology growing, agricultural information development will contribute significantly to sustainable agricultural development, agricultural information will increasingly become primary resources and motive force of the development of agricultural production activities. China’s agriculture in the agricultural information direction, transforming traditional agriculture using modern information technology, information technology integrated with traditional agriculture are basic requirements for overall construction of a well-off society, are essential elements of modern agriculture construction in China. Agricultural Informatization gave new impetus to agricultural development in China, has become an important element in the construction of modern agriculture and the important tasks, and led for some time in the future direction of the development of modern agriculture. This article is based on this background, conducted a study on the problems of agricultural informatization development in Yancheng City.This article is based on this background, conducted a study on the problems of agricultural informatization development in Yancheng City. According to the agricultural sector, agribusiness and farmers, grass-roots service organization sample data, use of public information theory and information theory, to Suining city agricultural information infrastructure, information services, information needs, information supply, and an analysis of the operational mechanism of agricultural information service study and problems in agricultural information service in Suining city countermeasures and suggestions were made.According to the Agriculture Department, grass-roots service organization, agriculture-related enterprises and peasant households sample survey, using public information diffusion theory and information theory, the Yancheng municipal agricultural information infrastructure, information services, information needs, information supply, and made an analytical study on the operational mechanism of agricultural information services, and agricultural problems of information service in Yancheng City put forward measures and proposals. Yancheng City construction of agricultural information service infrastructure hardware and software have some basis. Its TV and radio coverage has reached 100, Internet coverage of the city’s major towns, but the household computer ownership rate close to zero.Industry information needs and expectations of the clients survey results showed that, the city’s information services object of affordability is generally lower, agricultural information product purchase information services object of desire of the 10.49%.82.10% respondents agricultural products information as a public, the public is far greater than the commercial, needs to rely on the State’s financial support, to provide protection to agricultural information service. Current supply of agricultural information in General to meet the General requirements of farmers and agriculture-related enterprises, but there is still no information service is not of high quality, targeted information content is not strong, the service faces a narrow, short on issues. Farmers and agriculture-related enterprises on the traditional agricultural information-supply mode trust high agricultural technicians in special recognition of face-to-face teaching, television, radio, newspapers and other supplies. Agricultural information in many forms of communication, network, radio, print and audiovisual products in several ways, such as by the agricultural information service as the main mode of transmission, but their efficacy has not been fully realized. Public information theory and information theory research result showed that the municipal agricultural information services are provided to government departments, agriculture service stations, professional cooperation organization (Association) as the main body, focused on technical guidance (Advisory), provision of market information of agricultural products and agricultural information service work in several areas, such as disaster forecasting information.Collecting information means combining modernity and tradition, the combination of technology and human services, but different counties’agricultural sector and grass-roots service organization within the city using transmission diversity varies. Based on the above analysis, this article on the following countermeasures of perfecting agricultural information services in Yancheng City:Government should pay attention to guide the development of agricultural information resources in agricultural information services units; agricultural information service in agricultural information service should be based on a variety of objects to select priority service content:establishing multilateral collaboration under the auspices of the Government involved in the operation mechanism of information service:information for agriculture "village house", improve the quality and level of service.