| As the world tourism and the rapid development of regional tourism industry, tourism industry and tourism industry increasingly fierce competition in the regional economic development of increasinglyplays a unique role and showed strong vitality. The regional tourism industry development in this area is reasonable, the development of economic growth and promote or restrict significant role. Ecological tourism is a new form of industrial development, major is combined with the local natural ecological environment, natural advantage of local. Ecological tourism sustainable development of tourism as a practical form, is believed to be the first to realize the sustainable development of tourism, the inevitable choice, thus worldwide attention and rapid development from the 21st century, and will become the mainstream of international tourism. In recent years, shenbei district vigorously developing ecological tourism economy and tourism industries achieved breakthrough progress, the economic and cultural beixin shen trade development, and plays an important role.From the perspective of combining theory with practice, mainly by investigation, analysis, comparative analysis and empirical analysis and other methods, from the definition and concept of ecological tourism at home and abroad, the paper analyzes the situation and the development of ecological tourism, and the present research on shenbei district as an example to carry on empirical research, the construction of ecological tourism, tourist industry in north district sediments and in-depth research, tourism development space layout, tourism industry and tourism marketing idea of integration of the three aspects, explore new building will sink north, northeast China's most distinctive is the most attractive sets tourism and leisure, cultural and entertainment, pastoral picking, healthy for the integration of ecological district and effective countermeasures. The main conclusions are as follows:Ecological tourism is a ecology and the concept of sustainable development under the guidance of the natural areas, or certain culture area, to enjoy nature and understanding, natural landscape, wildlife and the related cultural features for tourism, not to change the ecosystem of the effective circulation and protection of natural and human ecology resources and environment for the purpose, and make local residents and tourism enterprises in the economic benefit as the basic principle of the special form of travel behavior.Through the investigation and analysis of the north district, shen ecological tourist resources are rich and distinctive, the main scenic spots including seven mountains, shenyang international forest park, GuaiPo, assorted reservoir and moved west lake, xibo pear museum, hot spring resort, stone buddhist temple reservoir, etc. Shen beixin just start, the tourism market has established perfect tourist market system, tourists mainly concentrated in shenyang and surrounding areas, provincial, tourists mainly tourists fewer students, civil servants, institutions and business personnel, season and slack. Traffic system, but also need to build perfect.Using the SWOT analysis, Shenbei district tourism industry organization structure, low degree of competitiveness, Tourism industry product characteristic, the brand, Structure, low level of decentralized development, Tourism industry chain supply, travel products; provide single Tourism industry information communication obstacles, modern communication network technology seriously not available. In marketing, tourism product development of spontaneous and short-term behavior, product structure, cultural connotation, the propaganda of the tourist attractions too small, the tourism industry problems such as lack of funds, serious influences and restricts the north district of ecological tourism industry sediments.Shenbei district integrating ecological tourism is focused on building four system, namely constructing tourism destination system, establishing tourism market, establishing tourism transportation system, establishing tourism products system. Ecological tourism marketing mentality is on the line planning, shaping characteristic tourism brand publicity activities, make full use of various modern media, fully excavate potential market, expand the source of tourists.Promote shenbei district of ecological tourism accosted measures include establishing and perfecting relevant laws and regulations, providing tourist environmental protection policy, Actively attract capital and talent ecological tourism, expanding scale, Combined with shen north district, make the ecological tourism brand. Establish market monitoring mechanism, ensure tourist market circulation, To strengthen environmental protection education, development and protective, Actively guide public participation, and create a good cultural environment. |