Research On Customer Relationship Management Of GDB Yingkou

In recent years, China Banking Regulatory Commission released the restrictions on commercial banks to establish branches, making the country financial market a comprehensive competitive situation. Since the business customers are the foundation of banks, In modern society, the financial market in the bank for its customer base business success has important practical significance.January 2010, Yingkou Branch of Guangdong Development Bank (hereinafter referred to as GDB Yingkou branch) are allowed to build, as a recent visit Yingkou region joint stock commercial bank. With more and more other towns'banks entering Yingkou, and the rapid development of the local existing States and local commercial banking business, competition will become more intensified, high-quality customers resources will be more difficult to access, which increase the instability of banks'managements, and GDB Yingkou branch is facing serious situation on many aspects.This paper theoretically concluded customer relationship management of commercial banks, discussed the contents and strategies of commercial banks for customer relationship management, pointed a superficial view in terms of yingkou region banking status on how to tap their own potential, to find quality clients and conduct customer relationship management, including:based on structural analysis of existing customers, identify key customers'needs and make differences on customers'service and marketing programs, establish the relevant market sector and equip the relevant account manager, set up sub-level committee of customer relationship management to formulate a unified policy and coordination of internal allocation of resources and all aspects of relationships.The bank will survive and development, customer resources is the basis of business, and all of the high-quality customer's race is this area all must face, will the proposed improvement measures and solutions to practical work practice, can expand customer relationship management idea for bank management, raising the level of their management of business pulling will have very good effect.