Based On The Customer Relationship System Implementation Bank Precision Marketing Research

Banking competition rehearsal,in all kinds of resources competition,competition is mainly customer resources.Develop and maintain good customer relationship can become commercial Banks in the fierce market competition to win the key,customer relationship management thoughts as the instruction,integration of product,customer,potential customer information,customer manager archives,month,day,production facilities,such as marketing,information resources,combined with the data warehouse,data mining technology,such as building a bank product marketing integrated data platform and management system.To realize the customer segmentation,enhances the customer early warning analysis,found that abnormal customers in time,prevent loss of customers;At the same time also can analysis of customer satisfaction,improve customer loyalty,achieve the bank employee performance appraisal,and other functions,and the\"one-to-one\" service for key customers.This paper if the commercial bank customer relationship system to achieve precise marketing research,is intended to explore how to use customer relationship system achieve customer group screening,providing personalized service,achieve accurate marketing mode of development.In this paper,if the commercial bank precision marketing CRM customer relationship system as the research object.Through generalizes the research process,the results of both at home and abroad,illustrates the precision marketing is what,can do,what is CRM customer relationship system,can do theory,and using efifect of precision marketing,CRM customer relationship system contrast if agri-businesses bank precision marketing status quo of the implementation of customer relationship management(CRM),analyze if agri-businesses bank CRM customer relationship system realize the pros and eons of precision marketing.Finally,if farmers commercial bank customer relationship management existence question has carried on the reason analysis,and puts forward the Suggestions.