The Research On Cororate Crisis Communication In Food Safety Incidents

China’s food safety problem more and more outstanding, need to be addressed. Atpresent our country is in period of social transition, the rapid development of social, economicaspects of the entry of foreign investment, joint ventures, domestic enterprises to bring thehuge impact and pressure. The faces of competition, many companies have chosen the fraudto reduce the cost, including the safety of food companies also frequently appear food safetycrisis.Faced with such frequent food safety crisis, companies how to take measures to dealwith the crisis, to reduce the spread of the crisis, reduce the damage to the interests of thecompany’s reputation, and regain the public’s trust is the corporate managers is worththinking about seriously. With the increasing development of mass media, the media in theevent of food safety also plays an important role, media attribution of corporate crisis, largelyaffects the crisis of development trend and corporate strategies of crisis, but also affectattitude of consumers to the company, and consumer attitudes, in turn, affected the businessattitudes and decisions of the event. Thus, clear attribution methods of media, the media, therelationship between consumer and company is also an important part of the corporate crisisspread.The purpose of this paper is to discuss crisis communication strategy of corporate in thefood safety events, by choosing domestic and foreign crisis case, based on the relevant theoryof crisis communication and the relative concepts of attribution theory, the analysis of thecompany in the face of crisis coping strategies. The results of the study concluded thatdifferent types of company and crisis coping strategies used by is not the same, thecorresponding situation using the corresponding strategy; Mass media attribution of the crisishas its pattern, and with the change and the corporate strategy and produce a certain change.The study also found that there is some interaction between company, media and audiencemake three interactions, mutual influence. This research is to a certain extent, domestic andforeign companies are faced with many different types of crisis to provide for the futurereference.