Exploration Of Personalized Design In Ready-to-wear

Unique, personalized and novelty garments attract people’s attention gradually. This increasing trend should not be attributed solely to an occasional phenomenon or some kind of novelty consumer psychology. Along with a substantial increase in social and economic growth, a significant degree of information technology to improve the convenience of the consumer market matures, consumers’ choice of clothes gradually transformed from a necessity of life to a necessity of the spirit. The rapid development of the human material production, diversified development needs of the human spirit, which means to meet the basic needs of consumers in the future, and begins to pursue a higher level of personalization.The existing custom‐tailor garments cannot directly satisfy the public demand of personalized apparel for its limitations of high cost, long cycle and small quantity. The author attempts to explore out a broader public route for personalized garments except for custom‐tailor garments. That is to combine personalized design with ready‐to‐wear, which comes to the author’s research topic: exploration of personalized design in ready‐to‐wear.Three homonyms in Chinese source, origin and dot, construct the basic framework of the research. The word source inquires the source of personalized ready‐to‐wear design. From the history of costume design to the evolution of the relationship in costume design, source explains why personalized ready‐to‐wear is in need and analyzes the necessity of personalized ready‐to‐wear. The origin is the starting point of personalized ready‐to‐wear. Personalized centers around people, whose individual need, are the origin of personalized ready‐to‐wear. Solve the problem by analyzing people’s physical and psychological characteristics. Dot is a solution to the author’s research. I raise a dot design concept and explain the specific meaning in personalized ready‐to‐wear design. In addition, the author turns the meaning of dot into the shape. A circular shape as the basic piece is used to explore the methods of personalized ready‐to‐wear design and practiced through the change of the round piece.