The Design Of Zhuang Brocade’s Art And Dress Based On The Personalized Service Of Network

With the gradual improvement of consumer’s personality,aesthetic and consumption level,the consumption structure is also changing constantly.With the clothing design,more attention should be paid to consumers’ all-round feelings and psychological experience,rather than just the basic material pursuit.In this context,most well-known clothing brands are on the official website.In order to increase service highlights,they also provide personalized customized services to meet the personalized needs of consumers for clothing.Zhuang brocade art is the most famous intangible cultural heritage in Guangxi.Some products derived from it are concerned by consumers because of its unique culture.According to the field survey,most of the design of Zhuang brocade art is clothing product design,but the overall economic benefit of selling on the Internet is not particularly good.The main reason behind this is that Zhuang brocade art clothing products have not met the personalized needs of consumers.The first step of the paper is to analyze and sort out the related background of personalized clothing customization service and the artistic and cultural characteristics of Zhuang Jin art.The second step is to understand the consumers’ cognition and demand for personalized clothing customization service through questionnaire survey,and then put forward the principles of clothing design based on the consumers’ demand for personalized clothing.The third step is to design the Zhuang brocade art elements on this basis.In the detail steps,firstly,extract the Zhuang brocade pattern modeling and color source for refining and integration,build the factor database of pattern modeling and color,and use the design principle of the Zhuang brocade method for pattern innovation.Through the combination of the innovative pattern design and the analysis of the current trend of fashion,and the integration of its cultural characteristics,the clothing design practice is carried out,Through the above research,the design of Zhuang brocade art clothing to meet the personalized customization needs of consumers,and also hope to provide some valuable practical significance for Zhuang brocade art clothing design.