The Study Of The Axle Branch Company Development Strategy

In recent years, the high speed development of Chinese economy promotes automobile and automobile parts industry boosting fast in production scale and sales and profits in ChinaAxle Branch Company belongs to FAW Jiefang Vehicle Co,Ltd, its former name is FAW Chassis Plant, established in 1955 Its main products are 4~16ton front axle series, casting axle and pressing & welding axle middle rear axle series etc, Total more than 30 varieties Its main customer is FAWComing into the new century, the truck market of China present more new requirement characteristics and some new faces FAW's market share decreased sharply, however its further development strategic objective is still keeping the first share of industry marketTherefore, the purpose of this study is, with the continuous instruction of high duty and large power trucks, and the implementation of the strategy of introduction/spread, how Axle Branch Company to be stronger and larger in the new market competition situation, thereby meet the macro-strategic objective requirementSince 20 century 80s, the study point of enterprise strategy theory has been transferred to enterprise competition theory stepwise, and three main strategy schools have come up: industry structure school, core capability school and strategy resource school This study paper herein will apply some theories and methods from these three schools to study the development strategy of Axle Branch Company, combined with the research study result of domestic and foreign auto parts industry circumstance, with the methods of deduction and...