Exploration On Enterprise Culture In XinJi Group

Ⅰ Purpose and significance of the researchThe famous American scholar in management, Enterprise culture rebuilding is the source power to propel a company forward in different stages of development, and culture is one of the most important elements of the core competition.Under the pressure of economy globalization and socialist market economy reformation, enterprises in China are bearing great pressure both from home and abroad. More and more managers in coal industry are laying stress on building their enterprise culture to enhance core competition. However, the culture rebuilding in coal industry in China are still at the primary stage. Many managers have become accustomed to the traditional work-style, such as using ideological work instead of culture construction.The purpose of the paper is as follows:1. To make a penetrating analysis on XinJi Group culture by combining management and enterprise culture theories. With the course of culture construction in XinJi Group and put forward some proposals on perfecting XinJi Group culture.2. To propose a reference of culture building for other coal industry companies through exploration on XinJi culture construction.Research on coal industry enterprise culture has theoretical and practical significance under the circumstance of energy crisis. This research aims at serving for enterprises in promoting enterprise culture by means of exploring XinJi Group in Huainan City. Ⅱ Structure arrangement and contextThis paper is composed of four chapters. Chapter one: Enterprise culture and coal industry enterprise cultureThis chapter has a brief account of the conception, characteristics, construction and role of enterprise culture and distinguishing features and significance of culture in coal industry companies. Chapter two: XinJi Group culture buildingThis chapter sums up the situation of XinJi Group, makes analysis on the three steps of the formation and development in XinJi Group culture construction, and explores avenues to enterprise culture construction. Chapter three: Improving XinJi Group culture constructionThe paper makes a thorough investigation and analysis in XinJi Group, putting forward suggestions on problems arising during the culture construction in the company. Chapter four: The enlightenment of XinJi Group culture constructionBased on the course of XinJi Group culture building, the paper pointed out that managers have played a positive and critical role in culture construction. Meanwhile, it is important to bring the initiative of the employees into full play in the culture building in an impregnable belief.