A Research On The Network Construction Of Tourism Destination Marketing System

With the development of our country information industrialization, tourism destination marketing system, the achievement of the Golden Journey Engineer, has set up in our country, but as to the whole industry, the degree of the tourism information industrialization is still low, it is necessary to strengthen the research on the information industrialization including tourism destination marketing network. The former leader of the state tourism bureau has stressed that leading in marketing and technology is a must in the process of from tourism large country to tourism strong one. The lack of technology will affect the long development of our tourism industry.Informational enterprise was once the main force of our tourism information industrialization lack the knowledge of tourism industry, at the same time, firms in tourism industry has set foot in internet with limited function. It is of an importance for information industrialization to improve the tourism industry. Destination marketing system network belongs to the infrastructure construction of tourism information industrialization considering factors like the aim, functions, principles etc.; as an integrated industry, tourism is including tourism firms, tourists, tour industrial organizations, destination government and sectors concerned, residents etc. It is critical how to use technology. E-marketing belongs to the traditional marketing with information technology .It is proved that some marketing rules have never changed, 4PS marketing mix strategy forms the core parts of all the marketing process .To use the technology tools related to 4PS marketing mix like building websites, forms, languages, and standards, multimedia capabilities, database marketing etc. properly will improve information industrialization of destinations, pass value to customers, propagate the image of the destination and market the destination.It differs greatly in places for obvious unbalance of the economic development, so factors like local economic should be considered when to develop tourism information industrialization. Not reconstruction but strengthening the sharing of resources is also advised in the process of tourism information industrialization. Finally, methods like combining marketing with new technologies and traditional marketing, integrating all technologies and resources will be of use to fully improve the efficiency of marketing.