Research On The Construction Of Tourism Destination Marketing System Of "Wonderland Coast" In Shandong Province

The destination marketing system(DMS)is the core of the tourist demand,the application of Internet technology and large data analysis,integration of destination tourism resources,coordination of government departments,tourism enterprises,media,etc.in a certain area Multi-party relationship,information services and e-commerce as the main marketing activities to provide tourists unique travel expectations of the solution,as far as possible to meet the needs of tourists,establish a tourist destination brand image,access to corporate profits to maximize the regional network travel services Hardware and software systems.Its main function:First,for the tourism management agencies to provide e-government platform and marketing platform to further explore the market,create a destination brand,establish a destination image,promote the local tourism industry to improve quality and efficiency;the second is to provide convenience for tourists,Fast,satisfied with the network information services and online purchase services;Third,for the destination tourism enterprises to provide convenient,safe,low-cost,efficient marketing platform and trading platform to achieve mutual benefit between the integrated marketing marketing;Publicity to provide news gathering and dissemination platform,to achieve the authority of the information release,dynamic updates,interactive communication.In this paper,the use of marketing,e-commerce,information technology and other related classical theory and application of technology,using a variety of research methods,sorted out the foreign and domestic theoretical research results,elaborated on the use of the relevant theoretical basis;through the 31 provincial This paper analyzes the structure,content and function of "hospitality Shandong network" from the point of view of system construction and system structure,analyzes the idea of module design,and analyzes the structure of the tourism destination network,Summarizes the advantages of tourism destination marketing system,and puts forward the system structure based on the demand of four main user groups,which enriches the theoretical research of tourism destination marketing system.Through the field investigation and interview of the "Wonderland Coast" tourism destination,the market competitive advantage,disadvantage,opportunity and threat of the destination are analyzed,and the "Baidu Index" tool is used to analyze the key tourist resources of the domestic Internet users in the past four years Word data,which found the tourists on the "fairyland coast" tourism destination market demand.Through the needs of research,market analysis,planning and design,system construction and operation and management of five stages,for the market demand and the actual situation of the target system design and construction.