International Developing Strategy Research Of FAW-FAWER Automotive Parts Co., Ltd

Automotive parts industry is the basic of developing the automotive industry. Without powerful automotive parts industry, there will not be strong automotive industry. Usually when we mention the developing of automotive industry of China, what we talk most is to develop the whole car, to develop his own, independent property right car type, but, we can't deny thus a fact, now matter how perfect the whole car designed, they all need parts to complete. The better a car performs the higher quality requires of the automotive parts companies. Only that the automotive parts make progress, can make a stability foundation for developing and production of the whole car. However the fact is that the foundation of automotive parts industry in our country is weak, joined the WTO, this means that China must participate in the international competition and international cooperation according to the game rules of WTO, some automotive parts companies must re-choose the existence and the development ways. The fall of tariff wall and the back out of non-tariff-wall step by step makes the "dispersed, mess, inferior"Chinese automotive parts companies face the unprecedented rigorous challenge. That where is the way out of FAWER automotive parts company is our concern.. Multinational automotive parts companies make advantage of capital, technical, and brand to capture Chinese market which makes a great impact to our automotive parts industry. In order to answer that great pressure, the main automotive parts producing base, such as Shanghai, JiLin, ChongQing, start to study the global development strategy. Here is based on the analysis of American economist Micheal E. Porter 's 《Competitive Advantage of Nations》, combine with our present automotive parts industry and example of the development of international famous automotive parts company, analyzing the competition and the concrete countermeasure of FAWER automotive parts industry, adjusting and making the right automotive developing strategy, improving the competition ability and optimizing the configuration.