The Competitive Strategy For HengXinJi Automotive Plastic Parts Co.LTD

With the development of economy, more and more automobiles come into sight. And with the advancement of the localization process of automobile, the auto parts gradually get rid of the imports, realizing its localization. In the past few years, the auto parts industry went through the process of rapid development and technology upgrading, gradually moving towards the industrial integration. However, as the indispensable part of the auto parts industry, the automotive plastic accessories manufactures also go through the complicated industrial upgrade and the changes in competition structure. Up to now, the auto parts industry still in the high speed developmental stage.This thesis summarizes and analyzes the history of the automotive plastic accessories industry, and the present macro-policy, economic, social and technological environment and the developing industrial chain structure. And then, according to the Porter’s five-force model, this paper analyzes the industrial competitors, clients, suppliers, potential entrants and the industrial substitute and summarizes the present development of automotive plastics parts manufacturing industry and the factors affecting the promotion of this industry in the future.Based on macro-economic and industry analysis, this thesis reviews the developmental history of Hengxinji Company, outlines the enterprise organization structure, describes the productive capacity of the enterprise and then sums up the core competition power in the enterprise. Apart from that, this thesis analyzes the company’s present advantages, disadvantages, opportunities and challenges in terms of the SWOT model.According to the analysis described above and the theoretical analysis and literature summery of competition strategy, this paper comes up with the idea of adopted competition strategy for Hengxinji Company in the future. And the author gives some detailed suggestions for Hengxinji Company about how to make concrete strategies on the idea of competition strategy. In short, this thesis will have great guiding theoretical significance for Hengxinji automotive plastics parts company to improve the competition.