The Study Of Marketing Strategy In CNHTC

Heavy-duty truck is the important composition part of Chinese automobile market. Along with the heavy-duty truck market demand of our country enlarge continuously, all the big domestic and international heavy-duty truck companies do their best to get the more market cakes. In the case of china national heavy-duty truck group CO. LTD, this thesis expresses that the successful sale strategy plays an important sole in the intensive Market competition.On one side, based on its history, this thesis stresses the course that china national heavy-duty truck group CO. LTD has developed from region to paradise since its reformation. On the other side, through the product, price, place, promotion, system and culture, it also researches the character of the group's sale strategy.Combined with the present and prospect of china national heavy-duty truck group CO. LTD, the author addresses some question and the relative suggestion. I am sure that the successful founded of the sale strategy in china national heavy-duty truck group CO. LTD is the model significance in its profession.Liu Lei(EMBA) Directed by Zhou Xizhao...