Refinement Automotive, Heavy-duty Truck Market Competition Strategy Research,

The Jing Gong Automobile Manufacture Company takes the Chinese Jing Gong Group as the investment main body large-scale privately operated automobile production enterprise.Because this company had been established the time to be short,lacks the explicit heavy-duty truck this product competition in the market competition strategy,thus is letting loose completely in the heavy card market competition,the market share withers, product profit ability drops,the economic efficiency landslide,the management situation is stern.The author attempts to competition in the market through the company's research strategy,guide this company to use own superiority fully,seize market opportunities,avoid competition risks and improve the management condition.The author in the thorough investigation and study nation heavy-duty truck market present situation foundation,in the utilization baud five kind of competition strength model analysis research aim market profession structure,and has with emphasis analyzed the main competitor situation,then uses the SWOT analytic method to study the Jing Gong Automobile Manufacture Company to be opposite in the competitors' superiority and inferiority and target market opportunities in the environment and the threat of the ultimate use of the general theory of competitive strategy, identify the Jing Gong Automobile Manufacture Company should adopt heavy-duty truck market competition strategy.The paper through utilizes the market marketing study and the market competition strategy correlation theories,the union heavy-duty truck market present situation and the Jing Gong Automobile Manufacture Company actual situation,the research obtains the Jing Gong Automobile Manufacture Company heavy card series product to be in the lead by the total cost with the product differentiated strategy participation domestic heavy-duty truck goal market competition conclusion, and proposed the Jing Gong Automobile Manufacture Company safeguards the total cost to be in the lead with the product differentiated measure.Merges the world economics integration gradually along with our country economy in the tide,the automobile private enterprise also faces the competitor which the more and more complex competition environment and more and more defends, but majority private enterprises because of a late start,the foundation is weak, is not strong to the market strain capacity and with match competition ability, simultaneously lacks the explicit competition strategy.Although the thesis research only solved the Jing Gong Automobile Manufacture Company to compete the strategic formulation question,but believed how could play certain model role regarding the domestic automobile production enterprise by the reasonable market competition strategy participation international domestic market competition.