Research On The Present Situation And The Development Of The Sports Agency Market In Hunan

Along with the successful entry into the WTO and established status as a great power in the International Olympic race, sports industry breeds broad prospects for development, and Sports market system become mature including the sports intermediate market. Sports agency market is that various Intermediation fields and the sum of agent relations formed from sports intermediary organization or individual as media in order to transact sports products or services .Sports agency market in the sports communication market supply and demand, promoting the exchange of sports services, and tap the economic value of sport to improve the operational efficiency of sports intangible assets plays an increasingly important role. At present, as China's gradual transformation of government functions, the objective for the development of sports intermediary organizations provide a broad market areas, and at the same time, foreign sports intermediaries rushing to promote our sport and the formation of intermediary market expansion. Hunan province as one of the sports strong province, sports agency market already exists and has its development advantages.The topic use the methods of documentation, experts investigating, comparative, logic analysis, to research the adoption of Hunan sports agency market, understand the current status of sports agency market in Hunan, find the problems of current Hunan intermediary market and factors of constraining development, Explore development strategy of the Hunan sports agency market with a view to improving the entire Hunan sports market, thus to promote useful information for development of the sports industry in Hunan provide.The research shows that:Hunan sports agency market is still in the initial stage of development, the overall level of development is still very low, in the development process of many obstacles still exist contradictions. The acts of supply and demand in Hunan sports agency market is affected by government intervention. From the market supply and demand analysis of the structure possible, Hunan sports agency market supply and demand is still obvious inadequacy. The development of intermediary main subjects in sports agency market is lagging behind demand of the sports agency market is the main contradiction at sports agency market in Hunan. The development of brokering is imbalances in Hunan sports agency market, and the development level of various business is low which have become the main objects of the market. The constraining factor for the development of sports agency market is multiple in Hunan.