Environment Image And Human Behavior Characteristic In Expos

People's activity, the moveable element of the environment, is as important as the immovable one of that. In the pubic communication environment, people are not only the simple observers in the general sense. In more cases, they are also one of the contents being demonstrated. Related people's movement and other recognizable visual system make an interactive "cognition-execution" circle;the whole process is composed by a series of continuous segments.The study of environment image behavior's effect and influence already existed in the social science and natural science. The result of the study affected in many aspects of the social development and economy construction. However, the common systematical viewpoint hasn't been reached to analyze and describe how design controls and induces the behavior theoretically. The 2008 Olympic Games and the 2010 World Expos will be held in China continuously, which makes a higher demand on the people's activity methods and forms in broad public communication environment. This makes the study of industry design on behavior, which bases on exhibition industry, becomes a new working reign. The design of big public communication environment, especially expo's environment design (its important part), should not only focus on the thought of design style and material technology, but also realize and understand the image design on behavior process properly, i.e. expressing the feature of the behavior through designing image, affecting the behavior habit, changing behavior method, creating the overall image on the environment.This thesis takes the interactive relationship for people and publiccommunication environment as the study subjects, mainly focuses on subject analysis, theory analysis, application analysis. It illustrates the relation and effect of the environment image and the behavior character through the structure analysis of the expo's environment equipment, indication system, etc. It abstracts the environment image element based on the basic theory of Ethophy, Ecology, Psychology and the theory of Communication, Semiotics, Design, Architectonics, Ergonomics, Visual Perception and other literature human ores. It analyzes the relationship between people's behavior method and environment characteristic image, study how environment design controls and induces the behavior and the theory, expression method of image symbol design. In the mean time, creating the basic study framework and basic module of the behavior design, initiating the thought direction of the behavior design, and analyzing the application in particular environment image symbol design case. Through designing the environment image symbol, induce and control the behavior. Prevail according to the host party's expectation and make the behavior process effective and in good order. Make the participant's behavior effective and in good order, thus the whole event is easy to manage. This can lower the expo's organization cost, fulfill the original motivation for both host party and participants in a good order, which is helpful to raise the exposition level and service level.