The Revolution Of Television Advertising And Shape Of Symbol Consuming Spot

Digital technology is one key part of television media and has transformed it, so what will the television advertising future will be? Technology and consumers'behavior promotes revulsion of the television advertising, in return, the changes stimulates invention and creation in technologies. This report mainly focuses on the phases (Spot advertising, Film advertising, Cassette advertising and Computer & Technology application advertising) that television advertising has experienced in the mocking signal technology stage in the perspective of television technology development. Thereby, it is discovered that technology is constantly carrying the development of television advertising shape forward which expands consumers'behavior: The fact that the television advertising is initially going through from the production selling to symbol selling pushes the goods to undergo from experiences consumption to symbol consumption . Consumers becomes participants in advertising industry today rather than their counterparts in the past who negatively accepted everything what they received as a result of the interactive and immersing characteristic given by contemporary digital technology. They close the purchasing process when they are experiences symbol value in the market. Digital television advertising will build symbolic selling space which progressively combines advertisement and purchase in the traditional marketing and therefore becomes direct symbol activity spot.