Research On The Choosing And Management Of The Third Party Logistics Enterprise's Dynamic Alliance

The traditional domestic logistics enterprises have been faced up with transformation since the third party logistics started growing. Confronted with the competitors from both home and abroad, many domestic third party logistics enterprises in logistics express their wishes to form alliance to enhance their competitive capability. Under such circumstance, the article studies the issues relevant to the dynamic alliance of the TPL enterprises so as to provide logistics enterprises with some theoretical guidance.First, by analyzing the competition environment of the logistics industry in China, the article makes a lengthy examination on the current competition of logistics industry in China. It is pointed out that under the current industry environment logistics enterprises have to form alliances, especially, to develop dynamic alliance on the basis of respective corn competitive ability. Second, a model "DEA Analysis based on AHP" is brought forward to figure out the selection method of cooperation fellows on the point view of key TPL enterprises in the alliance. An example is given and gains satisfactory result. Then, member relation management in logistics dynamic alliance is studied, concerning contract, incentive mechanism and trust relationship. Then it puts forward some suggestions on the further study.The focus of the dissertation is on the strategy for developing third party logistics enterprises. It analyzes systematically how to form alliance for such enterprises and makes an overall and profound study on formation and management of logistics enterprise dynamic alliance. By applying theory to practice, it hopes to provide logistics enterprise with something valuable for their reference.