Use Of 3g Technology To Enhance The Core Competitiveness Of Guizhou Mobile Communication Company Countermeasures

To improve enterprise's core competitiveness, China Mobile Groupguizhou Co., Ltd. needs to take full advantage of the 3G technology,upgrade its current technology, and smoothly enter 3G market. To achievethis goal, one needs to find answers to two questions: 1) how to graspthe opportunities;and 2) using which strategies to participate in 3Gnetwork operation in order to gain competitive advantage in future market.After applying tools such as Porter's Five Forces Analysis Model andSWOT analyzer to analyze the concepts of competitiveness, the importanceof upgrading technology, the internal and external environments,development strategies, 3G market function, and construction of 3Gnetworks, the author of this paper estnblishes strategies to smoothlyupgrade From 2G to 3G networks.This paper suggests guizhou mobile LTD to adequately use its resourcesto keep current market share and market advantage, continue marketsegment-hased strategy switch, and focus.on development of enterprisemarket. At the stage of the early 3G product hecoming mature, China MobileGroup guizhou Co., Ltd. should immediately adopt and start networkconstruction and complete the main cities voice and low-bundwidthseamless coverage hefore competitors. in future 3G operations, ChinaMobile Group guizhou Co., Ltd. should utilize its core role in value-chain,especially in enhancing brand unification and management of strategicpartners. Simultaneously, China Mobile Group guizhou Co., Ltd. shouldstrengthen its partnership with third parties such as equipment vendorsand content providers. In addition, China Mobile Group guizhou Co., Ltd.should rightly hamdle its relationship with clients.