Study On The Corporate Entrepreneurship Strategy Of Jingmen Thermal Power Plant

Since the proceed of the system reform of electric power which characteristic is departing power generation and transportation, biding for supply,along with continuous reform works, the inside and outside society relation of Electric Power Generation Profession has taken place the bigness variety. Electric Power Enterprise not only need to face the safety produces, but also need larger energy to face the market, the rival, the market rules and the direct management of government, Electric Power Enterprise was seriously pounded and vibrated by the property reorganization, system reforms, electricity price appease, coal price markup etc. Since 2003,the electric power supply situation has been intense, originally must be generates electricity the good opportunity which the enterprise vigorously develops, however,because the coal price unceasingly rises dramatically, Electric Power Generation Enterprise's cost was surge upward, the profit largely glided down, even had the loss aspect, the production management has general confronted with rigorous challenge and huge pressure. Although the country established the policy that the electricity price float with the coal price in 2005, Electric Power Generation Enterprise took a loss widespread in first half year of 2005, because the coal price keep markup, the policy carry out lately and not enough, Some Electric Power Generation Enterprise even has to collapsed, Jingmen Thermal Power Plant also took a serious loss first time, the pressure of management is unprecedentedly enormous.Along with the market of the electric power of HuaZhong formal enter the stage of organization and enforcement, competition between the power plant of the HuaZhong area will be drastic and cruel more and more. This paper is to inquire into research the Jingmen Thermal Power Plant how to decide the viable corporate entrepreneurship (CE) strategy in the draconian eterior environment. Through the CE ability analysis to oneself, holds the opportunity, carrying out CE strategy. Through this way, causes the enterprise to glow the vitality and the vigor again, strengthen the competitive advantage. And then, improve its performance, and accomplish its continuous development. This paper also point out the several keys to carry out CE strategy successfully, and the influence to organization achievements. This paper offers the important basis of decision for the enforcement of CE strategy of this power plant, and will also be important in deciding the CE strategy of other Electric Power Generation Enterprise.