The Research On The Interaction Of The Subject In The High-Tech Enterprises Technical Standards Cooperation Network

With economy globalization and system technology development, technical standard has become an important competitive means and a powerful weapon. Whoever wins, he will gain great competitive advantages over its competitors. Especially, in the high-technology area, it has not long an internal fair of the enterprises but a strategy topic of how to co-opetition between the enterprises. Therefore, there come forth many technical standards cooperation network dominated and bonded by standards such as the AVS, TD-SCDMA, and DVD and so on. Based on competition theory, network organization theory, technical standard strategy theory and previous related literature, this thesis gives a new and systematic description for the High-Tech Enterprises Technical Standards Cooperation Network, which is the correlations network built up as the high technology enterprises setting or innovating the technical standard. In the network, technical standard serves as an aim and cooperation mechanism and it has a dynamic boundary and a relative stable structure. The startup enterprise, the competitor, the main manufacture, the complement producer and the user are the principal part in the network. Focused on the interaction of the subject, the thesis discusses both the interactive relationship between the main bodies and how they interact in standardization. First we analyze the interactive relationship qualitatively. Interdependence relationship, co-opetion relationship, support and coordinate relationship are all the principal relationship in the network. The startup enterprises and the competitors collaborate closely in standardization but at same time they compete fiercely in the market. The barriers to imitate, the ability of the counter part and the first mover advantages are the key factors affect the interaction between them. Equally, there exist the interactions of up-down chain collaborate and direct network effect or indirect network effect between the main manufacture, the complement producer and the user. The installed bases of the core product, the availability of the complements, the quality and price of the complements, the switch cost of the users, the market credit, the consumer's expectation and the value of the network effect are the principal factors that affect their relationship. Second, we analyze the interaction of the subject quantitatively through the numerical models to describe how the main principal parts interplay. The simple model pictures the process of whether the startup enterprise and the competitors will compatible with each other and business stealing effect, market extension effect and platform extension effect during cooperation are describe in a two-stage interaction course too. With respect to the interaction between the main producers and the complement providers and the users, a technology progress model and a quality upgrade model are built to demonstrate how they affect and interplay during standardization in the network. In the end, we present an example of how the model being applied in reality and advice how to norm and strengthen the action of the subject in the High-Tech Enterprises Technical Standards Cooperation Network rested on their interaction.