Research On The Competition Of Open Industry Technical Standard And Commercial Proprietary Technology Standard From The View Of Network Effect

With the economic globalization and the development of the information industry, the economic competition has changed from capital and labor competition to technological competition. Competition based on technical standards has evolved into the advanced form of market competition. As a new form of competition, Dominated the vast majority of competition in the industry, has increasingly become the primary and basic forms of competition. The new rules of the market allow those who have the right to formulate standards, who can control the market, to obtain a huge commercial interests. In particular, the emergence of the network economy, the international competitive environment has become increasingly complex and changeable. Such an environment, how to quickly launch their own new products, new technologies, the occupation of a broader market space and has been able to ensure sustained competitive advantage has received wide attention from enterprises.The research on bilateral market and network effect has become a basic problem and core problem in the research of industrial organization theory. And the research on the competition and compatibility of technical standards has been paid more and more attention by economists. Bilateral market theory is highly applicable to the analysis of technical standards related issues, and can express the interaction between different markets connected by the standard platform. When analyzing the behavior of a market in a standard market and formulating related policies, Other relevant market enterprise behavior, conduct a systematic analysis. Based on the network effect and the game theory as the basic analysis tool, this paper studies the technical standard competition in the industry based on the network effect theory and the standard economics theory. By comparing the commercial technical standard and the open technical standard, Different strategies of enterprises and competitive equilibrium of different markets. It is necessary to study the differences of performance standards and the choice of compatibility under different operating modes, so as to have a correct understanding of the competition of technical standards in the process of industrial development and provide the theoretical basis for the strategic behavior of related enterprises. But also for the Government of industry standards in the regulation of technical advice.Through the analysis of the impact of standards on competition, it is concluded that the impact of standards on competition is multifaceted and multi-level, with high degree of uncertainty. As long as the access to resources or information is fair, transparency and user rights can be effectively protected, technical standards can provide a more equitable framework for an already competitive market, or technical standards can be in a dynamic environment In the market makes the competitors into a more high level of competition. The standard anti-competitive effect is mainly due to the uneven distribution of resources in the process of standardization. Thus, even under the rule of uniformity, large dominant firms in the industry can still manipulate the parameters of the standard, or the standard-setting process and its results, so that the benefits or costs of standardization are distributed in favor of self-The direction of development.The derivation and solution of the standard competition model show that when the technical standards under two different operating modes are incompatible, the enterprises under the commercial technical standards have the ability to internalize the network externalities between the markets, and thus the price of the products they can provide Lower market share and greater profits; when the two standards are compatible, the profits of the industry as a whole will rise, and the overall welfare of the community. As enterprises with business-type technical standards or enterprise alliances have the function of coordinating the indirect network effect of the relevant market, it can achieve better profits than the open technical standards; the relationship between the various enterprises under the open technical standards is relatively loose, and Lack of motivation for concerted action.