The Research Of Collaborative Commerce In Telecom Value-added Service

During the last decade ,after Telecom Operators experienced splitting, reformation and coming into the market ,the Telecom operation market of China changed a lot. New techniques and new services came forth continually. Subdivision of users becomes more and more apparent. The competition from all over the world is getting heavy. The market of Chinese communication, especially one of mobile competes too greatly, that is about to affect the healthy development of Chinese telecom industry. This series of numbers are warning me. How is telecom operation industry is going on. How to realize the continuable development of the industry while serve for the continuable development of the society? Developing Value-Added Services (VAS) becomes new profit-added point which every operator takes great attentions on.After satisfied basic demands of communication, VAS is widely accepted as a way by which corporation users enhance production efficiency, production quality and enrich life. Not only there are more and more kind of VAS, but also the market is getting wider. Meanwhile from operators, the environment of VAS is changing continually, and is getting wider for operators. But VAS is so special that it can't be created alone by one company or a single Value Chain. There should be a value network composed of a lot of related kind of companies. So that VAS will develops smoothly and healthily, and shows true value to users .Of the traditional Value Chain, from a single chain including suppliers, Telecom operators and users, to extended Internet Value Chain, there is no a open and complete Value Chain system. That result that competitions is super to cooperation among Telecom operators, the relation of cooperated companies is not stable, no industry alliance, no efficient communication between users and companies, market response is delayed, and customers actually can't get true value of VAS.The telecom VAS value chain is a value chain regarding VAS as object, in which telecom operator is the core, Equipment Supplier, Content Provider (CP), Service Provider (SP)/System Integrator, agency, other telecom operators and users. These all parties compose a value network, a Collaborative Commerce model that aims at "multi-win" by cooperation, which regard Telecom operators as Core Company and cooperate with each other. The booming development of network and information technique solved some technique problems of cooperation. Collaborative Commercebecomes the direction of the development of Telecom industry chain. It provides a super flat pool for Telecom operators and related companies.This article states the background of Telecom VAS and market development, and the development and current problems of the traditional Telecom value chain. This article focuses on the origin, the actuality and the development in the future of Collaborative Commerce model of Telecom VAS area and states every part of the value chain. The article mainly aims at finding how collaborative processes between buyers and their suppliers can lead to strategic advantages, such a:; enhanced profits and competitive advantages. Using the cooperators as the referent unit of analysis, I develop a framework of what the two participants do together; the effect and investments they create; the environment, organizational factors, and interpersonal aspects that constitute their context; and the strategic outcomes developed between them. In Chart 6, I provide an overview of the conceptual model. Cooperators are functionally interdependent but financially independent organizations. Although th; firms may differ in the channel functions they perform, symmetry is expected in tht; nature and pattern of causation of the behavioral constructs that underlie their relationship. The focus of the research is on the interrelationships between constructs that descrite the collaboration process and not on the individual perceptions of either party.