Anchor Customer Service Of B Company From A Competition-cooperation Perspective

In order to achieve WIN-WIN or Multi-Win situation and avoid chaos resulted from disorder or over competition for channel members under the context of fierce market competition, the best solution for a company to build on it’s own comparative edges is to dynamically cooperate with other competitors in the value chain, competing among the framework of cooperation and cooperation among competition, realizing sustainable development as well as company growth and expansion in the value chain.As a leading global visual communication network provider, B company realized that: professional after-sales service is vital to help the client to achieve business success, on top of first class products. However, it is difficult to enter after-sales service contacts with "VIP" clients, as in sharp comparison with the situation in Europe and America market. It is attributable to a lot of factors, such as consumer habits of China market to put more weight on physical products itself and attach less importance to the related services. Not sufficient marketing strategies of B company is also part of the reasons. The article will conduct an in-depth analysis on how to cultivate professional video-conference products’services market for key clients of the industry, based on the key client service theory and channel competition theory.Competition-cooperation method for sustainable channel expansion is a well-received model by many corporations. Some achievements were being made under the guidance of the "Competition-cooperation" theory in my daily work. This article made in-depth analysis of B company’s Competition-cooperation situation, leveraging on value chain theory, put forward the completion-cooperation model for B company and related strategies, try to offer some initiation and inspiration for the "VIP client" product service of B companyThe article is consisting of4unit, unit one is the research background and mentality of the research. Unit2introduced the channel competition、market share of key client and related Michael Porter five forces/SWOT analysis. Unit3is the essential part of the article, including in-depth analysis of professional after-sales services and industry competition through certain tools. Unit4offered a practical case-study of B Company.