Research Of The System Of Sales' Performance Evaluation Of Henxintang Medicine Corporation

The performance evaluation is the main basis of employee' salary adjustment, award allotment, post promotion, the training develop and the making decision of changing reasonable distribution, The performance evaluation concerns directly arousing employee' initiative, The performance evaluation therefore becomes the importance and the foundation of the management of human resource development.The influence of the environment and the structure changes of organization, the traditional sales' performance evaluation dominated achievement has been challenged by reality increasingly. The sales' performance evaluation becomes one of focus of the theories and practice in recent years. Sales are important staff of Lijun Henxintang medicine limited corporation (call Henxintang as follows), its initiative arousing concerns marketing target and the total target of enterprises. The research of Choosing HENXINTANG to study for the sample has the realistic meaning and the theories value.The thesis studies firstly the theories research and practice varying of performance evaluation; According to above theories, Drawing lessons from success experience of the same business enterprise to sales' performance evaluation, The thesis has investigated and analyzed the present condition of HENXINTANG sales' performance evaluation; Furtherly, The thesis studies problems of Henxintang sales' performance evaluation such as" performance evaluation's purpose is not explicit","performance evaluation's index is notoutstanding"," performance evaluation's standard is not explicit", As a result, It caused" the employee felt unfair "," brain draining" combines" becoming hidden danger of further development" etc. On the basis of analysing reasons of problems above ,The thesis designs the system of Henxintang sales' performance evaluation The key points include: the purpose and principles of Designing the system, according to the work analyze, building up the index system of sales' performance evaluation, making sure the performance evaluation's standard, evaluator and the proportion, establishing model, etc. .It applied much more the methods and tools of KPI,AHP, DELPHI and FUZZY THEORY, And it researched supplementary measure of the system endly.The result of research has the reference value to the improvement of the system of sales' performance evaluation of Henxintang.