Qi Taihe Mining Group Development Strategy Case

With the quickening of the economic globalization and process of liberalization of trade, especially join in WTO, bringing the opportunity and challenge to mining industry, the mining enterprise sets up modern enterprise system through changing the operating mechanism, catch the opportunity of the market, foster our key competitiveness , realize the sustainable development of enterprises.This paper have analyzed and studied the development strategies of Qi Taihe mining group company, carry on the introduction to the overall overview of this company in the part of the case, to the market environment of this company, market demand , rival's situation , the administrative situation of incorporated business and company's financial situation have introduced the detailed one and explanation, have introduced the concrete measure that Qi Taihe mining group company develop formulation and strategic objective especially, have put forward the problem faced in development of group company. In case analysis partly, use the strategic management theory, marketing theory, have carried on network analysis to management state and development strategy of seven coal group companies, use Potter five competitiveness models and SWOT analytical method, live in to company competition state of trade analyses and appraise, the advantages which company have in the present market competitive environment and inferior position, the opportunities and threats faced have carried on in-depth analysis. On this basis, science and feasibility that the development strategy are analyzed and appraised, proceed from systematic view , pass and foster the key competitiveness of group company of Qi Taihe coal in the fierce environment day by day of market competition after putting forward Qi Taihe mining group company, realize developing the concrete counternieasure of the strategic ideaManagement, realize in pluralism that manages, implements talent's development strategy and strategic alliance of enterprises in enterprise's information. This research results foster and develop our key competitiveness to Qi Taihe mining group company, form our own competition advantage in the fierce market competition, realize that the sustainable development of the company has offered the scientific method and new train of thought.