Xinwen Mining Group Development Strategy Research

Shandong energy Xinwen Mining Group Co., Ltd.(hereinafter referred to as the new Mining Group) was established in1956, is a state-owned assets, the coexistence of diverse forms of ownership, coal, and a variety of industries to the development of large-scale energy enterprise groups. The new Mining Group is a large state-owned enterprises of the mining industry developed as a starting point, but based on non-renewable coal resources, after all, facing the sustainable development of industry pressure. The last ten years, companies continue to seek to enhance economic efficiency and the path of sustainable development of enterprises, proposed coal-based, diversified business development strategy, but did not make a specific strategic plan. At present, the energy company was established in Shandong context of the new Mining Group in terms of the macro environment, or in micro faced with more severe development pressure, but this is an opportunity for enterprise development.The paper first introduces the theory of corporate strategy management and diversification strategy theory, the theory of the SWOT analysis and PEST analysis method, according to the school of core competencies and strategic resources point of view of the school of the theory of corporate strategy, combined with the development of a diversified strategy of related diversification theoretical elements new mining Group in which the macro environment and micro environment analysis, with more cutting-edge management theory, the SWOT analysis method for internal and external factors were analyzed based on the above discussion I have divided into the coal industry and non-coal the two aspects of the industry to develop the strategy. Coal industry is mainly from the construction of coal bases, strategic reallocation of resources and capital and technology into three areas of strategic planning; non-coal industries, mainly from coal-related industries to plan, plant, machinery manufacturing, efficient agriculture, chemical industry has formulated a strategic plan. Finally, the strategic implementation of safeguards. I hope can help the development of new mines Group.