| With the rising and developing of high-speed networks, as well as weblog journal's prevailing, blog has already become one of the most influential Medias among new technologies, and has impacted on bloggers' information seeking behaviors. Undoubtedly, blog is no other than a profit-making stuff as most websites are. However, blog's creativity and knowledgeable news truly owns the powerful value of information transmitting and relationship maintaining within cyber groups. This research utilized an interview survey to explore related concepts and unique functions of blog media. Interviews with 20 blog users were completed and analyzed to depict characteristics of information seeking behaviors founded in the use of blogs. As I observed that the bloggers performed a variety of behavioral features in motivations of using, ways of linking from one blog to another, criteria of identification among blogs, methods of blog monitoring and extracting and so forth.Some major observations were also found during the interviews conducted: (1) bloggers try to used blog sharing their personal experience and waiting for feedbacks; (2) the interpersonal resource is one of the most important channels for users to distinguish specific blogs; (3) users will have different browsing behaviors in different motivations; (4) users seeking for the specific information will note the certainty factor and timeliness specially;reading comfort degree as well as the personal style showing in blogs will be taken into consideration while articles are proved to be interesting; and the article's posting time plays key role in emotional connecting function; (5) when netizens use new functions of blog, based on their respective needs and situation,they can develop their own strategies and methods that out of control of inventors and promoters; (6) weblog articles with abundant and delicate images seem eye-catching. |
PDF Full Text Request