SNS Advertising Communication Research

Advertising has always needed new media to support. SNS, as nowadays the hottest Web2.0 media, not only to aggregate a large number of internet popularity and traffic, but also has some strong characteristics like high user stickiness, high frequency of interaction between users. These makes it be a internet advertising rookie. And this paper is written on SNS's background, its characteristic of communication, and then discusses the media content, the process of viral transmission and the audience Characteristics.Because of blog's development and characteristic, the advertisement value has great attention which bring from its communication advantage. So, by analyzing development to SNS and its characteristic, I discussed advertisement of SNS. Analyze manifestations and Propagation of SNS advertisement deeply by use principles of advertising, with examples as renren.com, kaixin001.com,51.com and so on. Also point out some problems existing in advertisement of SNS. Such as the lack of long service, difficult to grasp the content of supervision, lack of user stickiness. At last, base on Analysis profitable form of SNS website, This article also predicted the trend of the future development of SNS advertising. A wide range of development and meet the emotional needs of its customers is the way of advertising in the future.