Research On Viral Marketing Of "Wang Ju Explodes Red"

Viral marketing is a new marketing method with the Internet as the main communication carrier,which has gradually become a hot spot in the marketing industry in recent years.This paper takes "Wang Ju Explodes Red" as the research object,analyzes the viral marketing strategy behind it,the existing problems in marketing and the enlightenment brought by the event for viral marketing.This paper summarizes the theoretical basis of viral marketing,including its background,definition,basic characteristics and main types.Combined with the six basic elements of viral marketing,the marketing strategy in the event of "Wang Ju Explodes Red" was deeply analyzed to explore the law of marketing communication behind it.At the same time,the problems in the marketing of "Wang Ju Explodes Red" are found,and through these problems,relevant thinking is conducted to provide corresponding enlightenment for viral marketing.Through in-depth analysis of "Wang Ju Explodes Red" events,we can see in the marketing process,restricted by subjective and objective conditions,the popularity of Wang Ju remains loyal,matching,professionalism,homogeneity.Although the harvest in the show raised a tremendous wave of flow with the topic,if it wants to be lasted much longer,we must solve the problems in the viral marketing.It can be revealed from the "Wang Ju Explodes Red" event that the idea of "pathogen",differentiated operation strategies,diversified marketing patterns and carriers,and the integration of marketing activities must be realized.The marketing communication in the era of big data,just like the artistic creation,comes from the affair itself and carries out the secondary marketing creation on the basis of it,which also endows the event with a new emotional marketing mission through belief injection and emotional input.Wang ju's strength and attitude literally do not match with the program,while the core of her personal charm,differentiated positioning and independent female thinking in the program has successfully triggered hot topics and achieved phenomenal marketing.