An Empirical Study Of Internet Media To Reach Farmers From Liulin Village

Liulin Village is an administrative villages along the coast of Hebei Province, with agricultural population 160, with the network in rural development, the village has 30 villagers to purchase a computer, the computers have quietly entered the village, the network exists in the real production life of the villagers. This article aims sampling, using interviews, on the village and the villagers use the network does not use the network to conduct field surveys were villagers, farmers on the network by examining the media's contact condition, the demand of farmers to use the Internet and media literacy, Discovery Networks information media in the information channels in the position of farmers to understand the difference between two types of villagers towards the network,Seek a similar situation exists for more areas to provide a generally recognized. In the survey found that farmers showed keen demand on the network information for farmers is very important entertainment network, the network became an important recreational farmers tool. Farmers in general media literacy is not high, reflected in the basic technology used in poor network, network efficiency is low, the network of media literacy education of farmers is a long-term task. Network media is the subversion of the traditional single new ways of disseminating information and new methods, farmers can multi-faceted, all aspects of the information gathering and selection. In the survey, the TV is still the most frequent contacts farmers audiences of mass media,Network is the villagers to use initiative, enthusiasm and most of a medium. Meanwhile, the development of network media greatly expanded the scope of the audience interpersonal communication, interpersonal communication is also in the reaction medium on the network.Peasant economy level, basic education is weak, insufficient knowledge of the existing network media, network media campaigns for farmers and backward rural areas which are impeding the development of network media bottle neck. Through research shows that the mass media to promote positive media network, will greatly improve the farmers on the negative impression of the network media; use right and proper way, on the farm long-term publicity, so that the correct view of the media; grassroots network of government departments to strengthen agricultural skills training, training in key network of village elites, from the point to surface related knowledge; by strengthening basic education, practical skills training network, media knowledge, education and other meansFarmers use the network to improve media literacy, from the above aspects to promote the continuous development of the rural network.