Frame Analysis Of How The Mainstream Media Shaping A Harmonious National Image

In recent years, China's handling of a series of major issues strengthens the national self-confidence, also increases the need of image transmission in the international society. The Beijing Olympic Games conveyed Chinese confidence and determination of the construction "harmonious powers", and after the Olympic Games, studying how the domestic media continued to implement the concept of"harmony", not only helps us understand the mechanism of image construction in media, but also will play an important role in the connotation of the harmonious national image. By using the analytic framework to analyze the mechanism of national image construction of"Can Kao Xiao Xi", the paper intents to find the general rule of mold frame, and summarizes the conclusion:"Can Kao Xiao Xi"mixed three frames of unified theme, good clear categories and balanced middle reports to build the harmonious image of our country.Learning from the Reference's building of the harmonious national image, the author thinks that there should be the responsibility for China's media media's to find out the orientation, and establish the content framework in 2010 Shanghai world expo, so that the media will propagandize the theme of "better city, better life", and better spread our country's image.